Social Selling LinkedIn


April 24, 2022

Social media is a powerful tool for increasing your reach and connecting with new audiences. When used correctly, social media can be an essential part of any influencer marketing strategy. However, it's easy to get lost in the noise or forget about certain platforms if you don't have a strategy in place first. In this article we'll cover how to organize your social media efforts, what tactics work best on each platform, and why it's important to focus on where your audience is.

Social Selling LinkedIn

Have you ever thought of LinkedIn as an amazing tool for your business?

Well, that's what I thought. But then I realized that not everyone uses LinkedIn the way it's intended.

You see, when it comes to social selling on LinkedIn, most people are using it to keep up with their connections and get recommendations from past colleagues or former bosses. They may even be posting job openings from time to time (which is great!). But there's so much more power than just these things!

If you want to use Facebook for marketing or Twitter for networking, go ahead—but don't leave out LinkedIn! Here are five reasons why:

Using Social Selling on LinkedIn

LinkedIn is a professional social network. It's used by most businesses and professionals to help with business development, find new clients and customers, connect with people who may be interested in your products or services, and so on.

That's why you should use Social Selling on LinkedIn.

Grow your network

The first step in social selling LinkedIn is to grow your network. This is a challenge for many people, especially if you’ve been working with the same group of contacts for years and don't want to hit up strangers. But it's essential for success on this platform.

If you have never used LinkedIn before, there are several ways that you can access more profiles:

  • Searching through your industry or company's membership directory
  • Adding people directly (if they are in one of your existing networks)
  • Following companies that have conversations going on within their groups
Establish your professional brand

Social media is a great way to establish and build your professional brand. The best-known social networks are Twitter, LinkedIn, Facebook and Instagram. If you have one or more of these platforms, it’s important that you use them for business purposes as well as personal ones.

What does it mean to establish and build your professional brand? It means that people in the business world know who you are, what you do and how much value their companies can get out of working with you. You should aim to help potential clients find out about who they should hire based on what kind of company they own, who their customers are and how those customers see themselves or want others to see them (for example: “We’re hipsters!”).

There are many ways that social media can be used for this purpose: sharing industry news; posting articles relevant to your field; commenting on recent developments; engaging directly with other professionals by responding quickly when someone asks a question—in short: being helpful!

Engage with insights
  • Engage with insights
  • Use insights to grow your network
  • Use insights to build relationships
  • Use insights to learn how to use social selling on LinkedIn
Build relationships

As you're building relationships, here are some tips:

  • Share content that is relevant to your connections. If someone in your network is a big fan of The New York Times and they've shared an article on LinkedIn, share that article with them. It's an easy way to show them how much you care about their interests and values.
  • Ask for introductions when you need them. If there's someone in the industry who could be helpful but whom you don't know yet, ask your friend or colleague if they could introduce you (and make sure it’s okay with the person being introduced).
Learn how to use social selling on LinkedIn

You may be wondering how exactly you can use LinkedIn for social selling.

The answer: by following these four simple steps!

First, build relationships. If you’re looking to make connections with other professionals in your industry and grow your network, it’s important that you actually reach out and engage with them. You might want to start by adding some people who are already connected to someone within your company or agency through mutual connections—you could also ask for recommendations on who else you should connect with based on their experience in the field.

Next, engage with insights. When someone shares an article or blog post that they think is relevant to what they do professionally (or even just interesting), don't hesitate at all—simply click “like”! This helps keep conversations going while demonstrating interest in what they have to say and can make them feel more confident about working together later down the line if needed too!

Thirdly-and most importantly - establish yourself as an authority figure (aka professional brand). Put yourself out there so others know who they're dealing with when thinking about hiring new talent; this is especially true if this isn't something that comes naturally for people like me who love helping others succeed but aren't necessarily great at self-promotion!"


Social Selling LinkedIn is a great way to get your brand out there and make new connections. The main thing is to be consistent and engage with others as much as possible.

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